Case Study

Jacked Up Brands was looking to consistently scale monthly revenue and reach new heights in their business life cycles. The fitness company’s growth rate on Facebook and Google had plenty of potential and saw early paid ads success prior to being brought on board, but was looking to bring on a trusted partner to improve their paid ad results and expand their digital presence. A list of the services provided along with a summary of the strategy and approach for each of those services.

META Advertising: With the goal of reaching new audiences, Slicedbread rolled out strategies and campaign types that would aim towards new customer acquisition and push into profitable audiences that were tested each month. Then based on performance, I would assess profitable audiences vs unprofitable audiences with sufficient time + ad spend. Here are the results:

• META Revenue Growth: +4,971%

• META Purchases Growth: +1,589%

• META Average Order Value Growth: +162%

Google Adwords Advertising: With an existing profitable platform, I focused our efforts on creating granularity in existing audiences and campaign structure. I first looked to eliminate wasteful spend in keywords, ad groups, and inefficient campaign types that were not serving directly to the marketing funnel. Here are the results:

• Google Ads Revenue Growth: +430%

• Google Ads Purchases Growth: +167%

• Google Ads Average Order Value Growth: +94%

Shopify Performance:

• Shopify Revenue Growth: +400%

• Shopify Purchasing Growth: +270%

• Shopify Average Order Value Growth: +51%

• Shopify New Customer Acquisition Growth: +201%

• Percentage of Ad Revenue to Total Revenue: 96%