Case Study

Ducduc looked to accelerate their monthly online revenue and grow their digital presence. While ducduc spent months spending ad dollars and lacking purchases and revenue from the ad spend, they needed help with proper campaign set up, audience targeting, and a marketing playbook to consistently test new strategies and optimize our digital marketing efforts. I also looked to establish a clear collection distinction between their lower priced and children-centric product line–studioduc–and their higher priced and more metro-based furniture line–ducduc through paid ads efforts.

META Advertising: We used interest-based affinity audiences in the mid-century modern and contemporary furniture space, lookalike audiences from users who’ve visited the website prior, remarketing audiences, and a robust mix of creative assets that showcased their high-end furniture products in home environments. Here are the results:

• META Revenue Growth: +1,613%

• META Purchases Growth: +1,658%

• META Average Order Value Growth: +70%

• META Return on Ad Spend (ROAS): 2.5x

Google Adwords Advertising: While targeting branded and non-branded terms, Slicedbread targeted users with ducduc’s top 5 performing products per collection and segmented each product per collection into their own ad group within Performance Max. This ensures users in-market for a dresser, bookcase, bedframe, or cribs were targeted with ducduc ads. Here are the results:

• Google Ads Revenue Growth: +185%

• Google Ads Purchases Growth: +205%

• Google Ads Average Order Value Growth: +40%

• Google Ads Return on Ad Spend (ROAS): 2.9x

Shopify Performance:

• Shopify Revenue Growth: +108%

• Shopify Purchasing Growth: +91%

• Shopify New Customer Acquisition Growth: +74%

• Percentage of Ad Revenue to Total Revenue: 78%