Case Study

TETON Sports looked to scale their monthly online revenue and grow their digital presence. Brand new in the paid ads space, TETON Sports looked for guidance for proper campaign set up, audience targeting, and a marketing playbook to consistently test new strategies and optimize our digital marketing efforts. While scaling business revenue goals, TETON also needed help manage and launch monthly promotion campaigns in Facebook and Google platform to provide awareness towards their on-site promotions.

META Advertising: With the goal of reaching new audiences, Slicedbread rolled out strategies and campaign types that would aim towards new customer acquisition and push into profitable audiences that were tested each month. Then based on performance, I would assess profitable audiences vs unprofitable audiences with sufficient time + ad spend. Here are the results:

• META Revenue Growth: +137%

• META Purchases Growth: +164%

• META Return on Ad Spend (ROAS): 4x

Google Adwords Advertising: Using Google to drive much of the ad revenue, as the volume of customer intent searching for campaign goods is high year-round. We used a price match segmentation approach towards our Performance Max campaigns that segmented products by price point, rather than collection. This allowed us to cross sell similarly priced items to users who were looking for more expensive items, to lower costs items. Here are the results:

• Google Ads Revenue Growth: +20%

• Google Ads Purchases Growth: +35%

• Google Ads Average Order Value Growth: +12%

• Google Ads Return on Ad Spend (ROAS): 5.6x

Shopify Performance:

• Shopify Revenue Growth: +31%

• Shopify Purchasing Growth: +23%

• Shopify New Customer Acquisition Growth: +45%

• Percentage of Ad Revenue to Total Revenue: 66%